I hear you on the distorted body image thing for girls. As a parent of 3 girls it is hitting our house hard already. It kills me to hear elementary aged kids complaining about their bodies and daying clothes "make them look fat". argh.

One thought on the Gap clothes though, some kids are super skinny (like my oldest) and it can be challenging to find clothes that fit correctly and comfortably. There are all shapes even in little kids, so having a variety of shapes of clothes is good and not necessarily a body image thing.